I know I am not the only technology innovation strategist who fights daily for allowing employees to use social media technologies as part of their work. (And here is the proof that its becoming accepted as mainstream)
And I am certain I am not the only social media champion who has been agitating for YEARS (at least 3 in fact) to convince our business leaders to embrace social media, blogs, twitter and channels like YouTube to talk directly to our employees, customer base, targeted talent and broader audiences.
And I am also sure I am NOT the only one whose messages fall on ears that won’t hear. I have even used Obama as early as 2 years ago as a case study…but back then, folks were saying…”Obama who?”.
And here we are today.
Not only did this perceptive and technology-savvy guy (first who will be appointing a CTO to his staff) defy all odds to become president-elect of the USA, but while he is still in the wings waiting for the chair to be vacated, he has already launched his first of weekly addresses to the nation (and the WHOLE WORLD!) through his own direct voice and medium on Youtube….unfiltered by any journalist, controlling his message 100%.
If anyone still doubts the genius of this leader….you are a fool. Business leaders of Australia and the world, you ignore this trend at your peril and you WILL be disrupted forever.
My grand schema to chronicle the planning of the 2009 AMP Innovation & Thought Leadership Festival in this blog has been sitting in this draft box for months as I beaver away in the wee hours of the night working on the Festival – my dysfunctional “perfectionism ideal” the obstacle between this blog living an imperfect life “out there” and slumbering in the collective unconscious.
Because my whole weekend was consumed with delicious immersion in an exciting new world I never knew existed, thanks to a tiny tweet by one Chris Brogan, blogger extra-ordinaire,
I am herewith catapulting over that self-hindrance and boldly publishing – its too good to keep till I’m organised!
The twitterings of the Brogan birdie in Boston, like the flapping of a butterfly’s wings in Brazil, instantly relayed to one maverickwoman on a sunny Saturday in Sydney, led me to Annarchy, who introduced me to
which meant hours of exhiliarating inspiration on YouTube, which brought me to the Bowery Theatre in New York, and the discovery of an artistic genre Slam Poetry that I had never heard of, which led to Mayhem Poets and their brilliant new venture pitch for a business called “Slam Chops”, which won the Microsoft IdeasWin Competition.
You still with me? This created various other connections with my corporate “open innovation” work, but also “must-have” purchases on Amazon, which led to Facebook and
an invitation to Taylor Mali to co-create magic with an unlikely partner, a Financial Services corporation, at the AMP Innovation & Thought Leadership Festival in Australia in June 2009.
Who knows where all this may end? I don’t, but what I DO know is that it WILL be powerful, and people will be inspired, our company could be transformed, and in turn, generations of customers and their children may be changed as a result of it! Maybe the whole future of Australia!
It was Taylor’s poem, “What teachers make”, that kept my inner matchmaker awash with ideas all weekend.
But, I couldnt help myself- had to go one step further.
Through Facebook, I connected Taylor with Dan Pink, visionary wordsmith who speaks fluent “Corporatese” and compellingly explains in plain talk to business leaders why creativity and the arts is fundamental to future of their businesses. I first met Dan at the Creativity World Forum in Flanders in 2006, where he shared the stage with Sir Ken Robinson (voted one of TED’s best presenters for his passionate plea for nurturing creativity in schools- that education connection!).
Dan was chief speechwriter for Al Gore while he was in the White House, and we all know how Al Gore’s artful storytelling has convinced the world, one presentation at a time, that the time for action on climate change is NOW! And Dan and Scott are vectors for spreading stories!