I presented this topic at the IQPC Reputation Management conference in Sydney today, with special reference to the Amplify Festival as a case study that encapsulates much of the established, proven ingredients for cultivating innovation, and demonstrating the impact on reputation. (Drawn on research of MIT Sloan School of business and the Innovators DNA). Regarding the problem with organisational structures and silo thinking that impedes enterprise collaboration in the digital era of abundant information, I referenced the most recent McKinsey Quarterly, Q3, 2011- an article called We are all marketers now, and also interviews with 3 executives leading the adaptation of their businesses to an era of social engagement. I linked that back to the Onnovation Festival and how we use that as a testbed to demonstrate the power of connected platforms and drawing on diversity of talent- including partners, customers….and even competitors!
Here are my slides- it’s been fun creating the story for you. Obviously, it works best if I accompany it with story!
I have removed all the embedded video from the slide show and instead will just provide embed links to the ones I used. They are all saved on the YouTube channel of AMPLIFYfestival.
Amplify Festival 2011: What is it? Highights
Yammer- a connective platform for real-time collaboration and serendipidous discovery
Apart for sharing all of the AMPLIFY FESTIVAL content with the Australian public via free live audio feed and published video content, we also created the world’s first Smartphone famine to raise awareness of those who are not able to enjoy the connectibity we take for granted. We raised $40 000 after dollar-matching by the AMP Foundation.
And here is the Amplify Effect measurement tool we designed and built. Expressed as a single number, the algorithm behind it counts the physical attendance (captured by RFID swipes), and the online engagement generated. The video explains it! And we are white labelling it for commercial use by conferences and events- all profits will be ploughed back into growing and innovating Amplify! Contact @maverickwoman via Twitter for more information or write to annalie Killian at amplify (at) amp.com.au
If you missed it, I will be talking again on the subject of culture at The Internet Show at the Sydney Convention Centre on 27-28 October. If you’re in the USA, I will be speaking at the Business Creativity conference in Washington DC on 23 October. There’s a fantastic line-up of speakers- so I am thrilled to be able to participate!
Innovation is my passion and working on culture is my specialty. I am always interested to learn from other people and likewise, happy to share my experiences. We learn most when we have to explain!