Month: August 2011

How learning, innovation and culture impacts business reputation

I presented this topic at the IQPC Reputation Management conference in Sydney today, with special reference to the Amplify Festival as a case study that encapsulates much of the established, proven ingredients for cultivating innovation, and demonstrating the impact on reputation.  (Drawn on research of MIT Sloan School of business and the Innovators DNA).  Regarding the problem with organisational structures and silo thinking that impedes enterprise collaboration in the digital era of abundant information, I referenced the most recent McKinsey Quarterly, Q3, 2011- an article called We are all marketers now, and also interviews with 3 executives leading the adaptation of their businesses to an era of social engagement. I linked that back to the Onnovation Festival and how we use that as a testbed to demonstrate the power of connected platforms and drawing on diversity of talent- including partners, customers….and even competitors! 

Here are my slides- it’s been fun creating the story for you. Obviously, it works best if I accompany it with story! 


I have removed all the embedded video from the slide show and instead will just provide embed links to the ones I used. They are all saved on the YouTube channel of AMPLIFYfestival. 

Amplify Festival 2011: What is it? Highights

Yammer- a connective platform for real-time collaboration and serendipidous discovery

Apart for sharing all of the AMPLIFY FESTIVAL content with the Australian public via free live audio feed and published video content, we also created the world’s first Smartphone famine to raise awareness of those who are not able to enjoy the connectibity we take for granted. We raised $40 000 after dollar-matching by the AMP Foundation. 

And here is the Amplify Effect measurement tool we designed and built. Expressed as a single number, the algorithm behind it counts the physical attendance (captured by RFID swipes), and the online engagement generated.  The video explains it! And we are white labelling it for commercial use by conferences and events- all profits will be ploughed back into growing and innovating Amplify! Contact @maverickwoman via Twitter for more information or write to annalie Killian at amplify (at)

 If you missed it, I will be talking again on the subject of culture at The Internet Show at the Sydney Convention Centre on 27-28 October. If you’re in the USA, I will be speaking at the Business Creativity conference in Washington DC on 23 October. There’s a fantastic line-up of speakers- so I am thrilled to be able to participate! 

Innovation is my passion and working on culture is my specialty. I am always interested to learn from other people and likewise, happy to share my experiences. We learn most when we have to explain! 


No-one wants to die

No one wants to die.
Even people who want to go to heaven don’t want to die to get there.
And yet death is the destination we all share. No one has ever escaped it.
And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
[Stanford commencement speech, June 2005]

Loyalty Card overload! Innovation required

Along with expensive CRM systems, every brand under the sun, including local chicken take-away shop,Pet-products, several coffee shops that I frequent all the way to 4 different airline programmes have been issuing me with loyalty cards….and somehow neither Marketing Departments nor wallet designers give any thought to how customers are meant to carry that many cards with them. Handbags are growing bigger and heavier as we carry more cards, more devices ( yes, no point to the handbag if it can’t fit my iPad thanks!) amongst the other stuff that women have to carry around….like the kitchen sink, and everything inbetween on behalf of all other family members. 

In a handbag clean-up tonight, I counted 51 of the plastic cards loyalty cards and a further 18 paper cards- and this did NOT include a driver’s license, Medicare, Private Health Fund,  2 credit cards and 3 ATM cards. There is no wallet/ purse that can hold all of these AS WELL AS coins and cash. 

So, if you’re in marketing….I just wanted to let you know….get ahead of the rest and give me a solution I don’t have to carry around in my wallet….can’t I just wave my mobile phone or something?