Month: March 2011

My AMPLIFY team launches The World’s First Smartphone Famine for Amplify

The World’s First Smartphone Famine!

29 March 2011

Could you live without your beloved mobile phone for 24 hours?  Or are you so attached to your inanimate best friend that just the thought of saying goodbye fills you with dread?

Well on May 17 2011 Amplify is putting you to the connectivity sword by organising a 24 Hour Smartphone Famine to raise money for disadvantaged  children in rural communities, who have little or no access to digital communication technologies.

The idea is simple: AMP employees surrender their mobiles, smart phones and tablet computers to go on a ‘digital diet’ for a day, then collect sponsorship from friends and colleagues in return for all their ‘hard work’.  The above movie clip was produced by our own team to promote the idea on our corporate intranet. ( And yes, see if you can spot me! ) 

All funds raised will be donated to One Laptop Per Child – a project which brings educational and connectivity tools to children in remote communities, giving them a access to essential learning resources and a voice in the global conversation.

Want to get involved?

It’s easy for you and your colleagues to get involved in the project by hosting your own Smartphone Famine

Below are some simple steps you can take to create your own event and help bridge the digital divide!

1.       Download our Smartphone Famine Toolkit here

2.       Set a date for your famine. ( And maybe make a similar movie of your own mobile junkies for laughs and to build interest?) 

3.       Get sponsored by your friends and family

4.       Conduct your famine

5.       Deposit your funds at One Laptop Per Child here


For more information on this project contact