The source of this material is http://tweetrightbrain.posterous.com/fun-theory-the-speed-camera-lottery
Annalie’s comment: I am speechless and bursting with excitement about this concept. Your project hits all the right buttons of his behaviour change grid….everything from motivators to ability to act to a trigger. Well done!
I am going to use this as an example in the Creativity Tapas that I produce at AMP’s Amplify Festival, as a great example of convergence between creative approaches ( a flip on the mental model from fine to reward), psychology, emotional intelligence and social insight in terms of motivators and reward, design thinking (Both physical model as well as business model) ,analytical and scientific methodology ( ie measurement), physics ( executing /building a working and accurate solution).