Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.
I am talking about this to our board tomorrow…..and the Tao of Twitter with references from every shrink- from Nietsche to Kierkegaard! Wonderful stuff.
I love having science to back up what many of us emotionally aware folks know intuitively- but we aren’t believed until we can say to the skeptics….well according to Prof so and so from UCLA or DR Big Brain at MIT in a study lasting several years and a 1000 subjects with a control group!
Enjoy…and tell me if you agree/ disagree with the science?