From springtide to a tsunami: How to create impact and a tipping point for change

One thing I’m great at is scope creep!In 2005 I convinced the boss to let me organise a one-day Innovation Expo with employee ideas exhibited alongside a number of guest speakers (David Vaskevitch, CTO of Microsoft was our keynote, Rod Vawdrey, CEO of Fujitsu who launched the Fujitsu Innovation Benchmark, Futurist Richard Watkins, and several others.)

In 2007, I decided we needed a tsunami to create change…not simply a springtide!

So…the one day provocation swelled to a one week Festival of Innovation and Thought Leaders from 25-29 June 07.  But even before that, on 21 April, World Creativity Day which coincides with Leonardo da Vinci’s birthday, we kicked off a 12 week Creativity Bootcamp inspired by Dan Pink’s book “A Whole New Mind” after I saw him speak at the World Creativity Forum in Flanders, and followed by a 6 week Ideas Farm campaign in partnership with the Allan Ryan, Managed Innovation, and Pierre D’Huy, a French Innovation consultant.  The 2007 speaker line-up included Dr Jane McGonigal, thought leader extraordinaire in Alternate Reality Games, Michael Schrage, of MIT e-Media labs and author of Serious Play, Chris Shipley, Executive Producer of Demo, Daniel Erasmus, scenario thinker and founder of Digital Thinking Network, Roger Dennis, tech lead at European innovation insight firm Innovaro, Craig Rispin, a Technology Futurist, Gary Hayes, Director of the Laboratory for Advanced Media Production and like a digital cat with 9 lives, Des Walsh, one of Australia’s leading Social Media thought leaders and all-round nice guy, Frank Arrigo, Aussie Blogger and change agent at Microsoft, Robyn Stratton-Berkessel, a facilitator and innovator in the field of Appreciative Inquiry, the late Derek Binney, Chief Knowledge and Technology Officer of CSC Australia on the Greening of Technology, and many more.

So, from one-day expo to 15 weeks of organisational focus on doing things differently.  Some 2500 employees and leaders (about 2/3 of our Sydney-based workforce) attended at least 3 events during the festival week, a further 780 downloaded speaker videos and podcasts from our intranet.  

360 created art works – all of which were exhibited in the lobby of our corporate HQ by a professional curator, and 196 business growth ideas were harvested in the post-festival ideas campaign, with 8 of them being pitched to a panel for investment. The winning idea was deployed and commercialised 6 months later. And THAT, dear friends, is how you quickly create an organisational impact and tipping point.


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